"The passion and commitment of our people is a key driving force to our success."
CEO, Jaguar Land Rover
Integrity
We believe that business should be done in a fair, honest and transparent way. Everything we do must stand the test of public scrutiny.
Understanding
Respect, compassion and humanity: we care about our customers and colleagues all over the world.
Excellence
‘Good enough’ is never good enough. We aim for the highest standards possible in the way we work and in the quality of our cars, products and services.
Unity
Success is a result of building strong, mutually beneficial relationships with our colleagues, partners and customers all over the world.
Responsibility
We are always responsible to the countries, communities and places we work. Our aim is to ensure everyone benefits from working with us.